Creating, developing, implementing and maintaining a successful website is becoming an increasingly important component in the marketing mix and is frequently at the heart of marketing strategy. What must be addressed is the need to incorporate the website into a single, cohesive and consistent brand identity – while delivering functionality and real benefits.

Some might say that Usability is a 'nice to have' rather than a 'must have'. Usability really is a 'must have'. Below is startling evidence of the costs that can be incurred with systems that are not usable: