Pure Interface | Benefits of Usability |

Reduced support costs

Good usability can reduce support costs:

The Internet is the cheapest support channel available. If a website has an efficient and effective interface, this will result in new and existing customers using the site for more than just purchasing. They will email to enquire about products/services, check orders and for post-sales support. This is considerably cheaper than traditional channels such as over the phone or face-to-face support.